AI Insights · Timothy · April 2022
Top 5 News and Magazines Apps in Brazil Q1 2022 Performance
In Q1 2022, the top 5 news and magazines apps in Brazil showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at their metrics.
The performance of the top 5 news and magazines applications in Brazil during Q1 2022 on a unified platform reveals interesting trends in downloads, revenue, and active users. Below is an analysis based on data from Sensor Tower.
Folha de S.Paulo experienced a steady increase in weekly revenue, peaking at approximately $6.1K in the final week of February. Weekly downloads showed an upward trend mid-quarter, reaching 5.2K in the week of February 21, while weekly active users saw a slight decline from 185K to 165K throughout the quarter.
O Globo maintained a consistent weekly revenue, with a peak of around $3K in the week of February 28. The app’s weekly downloads saw a notable spike to 3.9K in the week of January 24, and active users fluctuated slightly, ending the quarter at approximately 62K.
Medium saw relatively stable weekly revenue, averaging around $1.5K, with a slight dip to $1K in the final week of March. Weekly downloads peaked at 3.2K in mid-March, while active users remained fairly stable, ranging between 27K and 30K throughout the quarter.
Valor Econômico - Notícias had a steady weekly revenue, reaching a high of approximately $930 in the last week of February. Downloads varied, peaking at 509 in the second week of January. Active users showed a slight decline from 23K to 18K over the quarter.
VEJA displayed a consistent performance with weekly revenue averaging around $1.5K and peaking at $1.7K in the last week of February. Downloads saw a peak of 722 in the same week, while active users remained relatively stable around 7K.
For more detailed insights and data, visit Sensor Tower.
